Granted, they are an American company and the products written about don't necessarily apply to my core UK audience, but the research on the benefits of formula itself makes for a very interesting read.
Their site also offer great guidance for fathers in the throes of child-rearing.
While there is no denying the health benefits of breast milk, eventually many parents find themselves turning to formula, either through necessity or choice.
While baby formulas are all safe to feed your baby, there are differences between brands that affect consistency, taste and ease of digestion for babies.
If you're considering switching from breast milk to formula, or are currently expecting and are unsure which path to take, spend some time reading over their research and give yourself a real chance to make an informed decision.